Conversion Killer

Have you any idea what would happen to your conversions if you had a broken link on any of your sites?

Say an action link, like a buy button or a link to your squeeze page?

Think your conversions would suffer because of that?!

Well here is what you do.

You sign up for a site like pingdom where they notify you when you have a broken link on your site (which can easily happen if you or someone you’re outsourcing to do work on your site, makes an error.), or if you site has the dreaded “downtime”.

Downtime is when your site is actually down, and so when a visitor comes to your site, it doesn’t load and they go away never to return.

Can you see how important it is to make sure you have no broken links and to know how much downtime your site is experiencing?

All sites have some downtime, even if its a few minutes a month, but if your site is going down for several hours a month, that’s when you’re losing money.

So, I strongly suggest a service like pingdom.

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